Virtual assistants are being used by businesses on a large scale in their messaging strategies, and the results are tremendous. Your company needs to investigate the WhatsApp chatbot opportunity.

Businesses are embracing chatbots in general (for WhatsApp, Telegram, and Slack), and according to HubSpot statistics, 5 billion people use messaging apps on a monthly basis, with 55% of customers willing to contact a company through a messaging app to solve a problem.

It’s important to get off to a strong start if your business plans to use WhatsApp chatbot technology to serve customers from the platform that they prefer most.

Here are some pointers and advice on how to utilize this channel for automating your customer support, where the greatest chances are, and where to look for them.

Communicate with your clients

When using the WhatsApp chatbot, you can use messages to notify or alert your customers. These are known as message templates, and you may use them to deliver real-time product notifications regarding purchases and to confirm a customer’s transaction.

The use of the message template does come with a stipulation, though. Before you can really use a message template you’ve generated, WhatsApp must first approve it. It’s important to keep in mind that this channel cannot be used for advertising.

Develop bot content that is customized for your business

Make sure your chatbot content appeals to your clients before even considering WhatsApp. Uploading the potential inquiries and responses you anticipate your consumers may have would be the first step.

Give a brief description of the goal. Are you building a bot just to handle customer support cases or to boost sales? What are the common queries and questions that the customer service team is always responding to? Is this a bot that all registered users will have access to or is it only for certain elements of customer support?

Create discussions that help your customers

This collection of comments are chatbot flows. However, if you want more human dialogue, these flows might not be feasible, even though they might be what your clients require. Before doing this, be sure you know what your consumers require.

Do not give dull answers.

WhatsApp has various restrictions when compared to other automated methods. However, the responses are not need to be limited to text alone. To make your chats seem more genuine, you may include emojis to your texts the same way you would while talking to a buddy.

Similarly, using photos, carousels, and links to videos is a terrific choice for showcasing your products and services or letting clients know about the newest promotions.

Chat normally

You no longer have to worry about spelling errors because of conversational AI. Bots are able to spot typos and provide the right response.

If you have customers from all over the world, it would be challenging to upload content while paying attention to different language names for words, especially if they are in the same language. These chatbots thankfully comprehend dialects and everyday language.

Your consumers will appreciate being able to rapidly check the progress of their orders and confirm their transactions simply accessing WhatsApp.

Engage your clients using the channels they want.

On chatbots, you can never run out of subjects. When it comes to answering more complicated inquiries, the generic information on the chat flow is occasionally not totally adequate. In these circumstances, it is advisable to move the session to a support agent through live chat so that it may be fixed right away.

Making use of artificial intelligence benefits the customer care personnel just as much. The bots offer assistance by providing recommended responses when they are asked certain repetitious inquiries. The support staff may offer quicker client assistance in this fashion.

Conclusion

A WhatsApp chatbot is an automated piece of software that interacts with your consumers on WhatsApp using artificial intelligence or pre-programmed algorithms.

You might be able to make it by individually replying to each message if your customer is relatively tiny. But if your company expands, that will get more difficult.

Even with a small client base, there is still one significant issue with personally responding to every question: the lack of speed.

Your clients will have to wait until you get around to responding to their inquiries. This implies that they will most likely not receive a response when they need one.

That is never a wise move. Therefore, you should develop a WhatsApp chatbot for your business if you’re interested in having happy consumers and preventing cart abandonment.

SOURCE: Termii Blog