Electronic Direct Mail (EDM Marketing) is a type of digital marketing approach used by firms to offer products to a list of opted-in potential buyers via email. In addition to…
A marketing strategy is a strategy for gaining market share. It dictates how a firm goes to market, how it communicates with potential consumers, and how it differentiates itself in…
Email automation, also known as email marketing, is a powerful tool used by businesses to send the right message about products, services, newsletters and promotions to the right people at…
Year after year, marketers point to generating leads as their top priority. (And also their biggest challenge.) Fueling the sales pipeline with high-quality opportunities that convert is ultimately one of…
Statistics show that email marketing outperforms social media in terms of the number of users and how engaged these users are with your business. Given that it has the potential…
In the context of marketing, it would probably be something like, the more ways or channels you have to reach potential customers, the better it would be for your business.…